When we spoke, you laid out exactly where New Gen is right now—and what's been holding you back. You and your dad have been running this business for 3 years. You know how to do the work. Driveways, patios, residential, commercial—you've done it all. You're based in Louisville, serving the DFW area, and you've built a solid reputation through word of mouth and referrals.
But here's what stood out:
You're not opposed to running ads. You just got burned by doing it the wrong way. And now you're stuck: residential has slowed, commercial has cash flow issues with the net 30/60/90 payments, and you need a consistent source of quality leads to hit your goal.
Let's put real numbers to this.
Based on what you shared:
| Scenario | 30 Days | 90 Days | 12 Months |
|---|---|---|---|
| Leads you could capture | 25 | 75 | 275 |
| Estimates booked (60% show rate) | 15 | 45 | 165 |
| Jobs closed at 30% | 5 | 14 | 50 |
| Revenue opportunity | $50,000 | $140,000 | $500,000 |
You told me your goal is $500K in residential revenue this year to balance against commercial. That's 50 projects at $10K average. You need 15 qualified estimates per month to hit that number.
Right now, you're getting close to zero.
Every month you wait is another $50,000 in potential revenue walking to your competitors in DFW who are running ads. And here's the thing: your Google leads close at 100%—the problem wasn't Facebook. The problem was no qualification. That's fixable.
Here's exactly what's included at $1,500/month:
Built specifically for DFW concrete projects—not a template like Topline. Captures leads 24/7 while you're on the job.
Filters out window shoppers before they ever reach you. Budget questions upfront. Timeline questions. Project scope. If they're not serious, they don't get through.
Puts you in front of homeowners in Frisco, Plano, McKinney, and north DFW who are actively looking for concrete work—not just scrolling past.
Qualified leads book directly on your calendar. No back-and-forth. No chasing. They're ready when they book.
Sends project photos, reviews, and trust-building content to leads before you show up. They already know you're the real deal by the time you give the quote.
See every lead in one place. Know where they came from. Track what's closing and what's not.
We watch the data and adjust targeting so your cost per lead drops over time.
Automatically requests Google reviews after completed jobs. Good reviews go to Google, complaints come to you first.
One-time setup included in first month's payment.
Recommended ad spend: $1,250/month (based on our math: 25 leads × $50/lead)
Here's a concrete contractor with a situation similar to yours:
Why this matters for you: Juan was stuck in the same place you are—great at the work, but relying on methods that don't scale. Door-knocking for him, word-of-mouth for you. Same problem: not enough control over where the next project comes from. The difference was the system put qualified leads in front of him consistently.
"100 percent recommend! Every day I have a full schedule thanks to Henry!"
Payment processed, onboarding forms sent. You fill out forms with project photos, business details, targeting preferences.
We get access to Facebook, set up your CRM, review your ideal customer.
Landing page built, ads created, campaigns configured. You approve your page and ad creative before anything goes live.
Ads go live. First leads start coming in. You get notifications.
Qualified leads on your calendar. You show up and quote.
Revenue starts flowing. We optimize based on what's converting.
Predictable weekly leads. You know what to expect. Juan closed $20K in his first 7 days.
What you need to do: Show up for estimates and close deals. We handle the rest.
You mentioned: "Let me just run it by him... it's me and my dad as a partner."
That makes complete sense. This is a business decision, and you two make decisions together.
Here's what I'd suggest: share this page with him. Walk him through the numbers. The math is straightforward:
Investment: $2,750/month total ($1,500 management + $1,250 ads)
Break-even: Close 1 project at your $10K average
Realistic outcome: Close 5 projects/month = $50,000 in revenue
ROI: 18x return on your marketing investment
If your dad's concern is "we've been burned before"—you have. The Facebook ads you ran didn't work because there was no qualification. People clicked a button and you spent hours chasing leads who were never going to buy.
This is different. We add hoops. We filter. We warm them up before you ever meet them. The leads you get are people who:
Those aren't window shoppers. Those are buyers.
If it would help, I'm happy to jump on a quick call with both of you on Monday to answer his questions directly.
No long-term contracts — Month-to-month. If it doesn't work, you cancel. No fees, no hassle.
Results-based retention — Clients stay because it's profitable, not because they're stuck.
Full transparency — See every lead, every dollar spent, every result. No mystery about where your money goes.
Fast to value — Leads within 7-10 days. First booked estimates within 2 weeks. You'll know if it's working before your second month's payment.
We've worked with concrete contractors, landscapers, hardscapers, remodelers—contractors across the country. The reason we're confident is because we've seen the results over and over again.
If you're worried about getting burned again—I get it. But the only way you can lose here is by waiting while your competitors keep capturing the leads you should be getting.
Talk it over with your dad this weekend. Look at the numbers. If you've got questions, write them down and bring them Monday.
Call or Text HenryOr email: henry@digitalcontractors.io
The bottom line: You're doing $380K/year and you want to hit $1M. You need consistent residential leads to balance out the commercial work.
The leads you get from Google close at 100%—you just don't get enough of them. We fix that.
Every day you wait is another day homeowners in Frisco, Plano, McKinney, and north DFW are searching for concrete work and finding your competitors instead.